The proportions of the "Playmate of the Year" stayed roughly the same throughout the '70s.
They started to develop the blonde, tan aesthetic that's now synonymous with Playboy.
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Hefner was accompanied to awards shows and club openings by his beautiful girlfriends, who lived in the Playboy Mansion, abided by a strict set of rules, and represented the Playboy ideal.
The first Playboy Club opened in Chicago in
Description: The "Playmate of the Year" contest also started in the '60s.